The "Shoe Zone" store in Clarendon Mall had a sale on last week with a huge 50% off sign.
Look carefully though and you'll notice it actually says "Up to" 50%.
I did in fact buy a pair of shoes there on Saturday but I certainly didn't pay much less for them (if anything) than I'd have paid before the sale.
According to Wikipedia this is one of around 800 branches throughout the UK and Ireland and the Leicester based company sells approximately 30 million pairs of footwear per year, just under 1 pair a second.
For more takes on the letter "Z" visit ABC Wednesday.
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