The Surui Cultural Map

(Cross-posted from the Google Green Blog)

Editor's Note: This week we're at Rio+20, the United Nations Conference on Sustainable Development. We're sharing a series of posts about our activities at the conference on the Green Blog; in this cross-post we've gone into more detail about one announcement taking place there.

This week at the Rio+20 conference, the Surui tribe of the Brazilian Amazon are launching their Surui Cultural Map on Google Earth. This represents the culmination of a unique five-year collaboration between the Surui people and Google, which began in June 2007 when Chief Almir Surui first visited Google and proposed a partnership. The story of that visit, and the remarkable project that followed, are told in a new short documentary also launching here at Rio+20: “Trading Bows and Arrows for Laptops: Carbon and Culture.”



Training the Surui youth as mapmakers
Over three visits to the Surui territory between 2008 and last month, our Google Earth Outreach team taught Surui youth how to take photos and videos and to collect stories from their elders (such as from the time before first contact with the modern world). Then they learned how to upload these to the Google cloud using tools like Picasa, Docs, and YouTube. From there we used Spreadsheet Mapper 3 to bind it all together to create a Google Earth KML of their map, which contains almost 300 sites.

Map highlights
Through this project, my team has learned that maps are an expression of culture. Mapmakers refer to the “atomic element” of a map as a point of interest, or POI. The Surui mapmakers created POIs that reflect their traditional culture’s close interdependency with their forest home. So instead of hotels and gas stations, on the Surui map you’ll find the locations of parrots and toucans, or the three kinds of trees necessary to make their bows and arrows. You’ll learn where to find the Acai trees (which provide delicious fruit as well as the thatch for their maloca longhouses), the locations of good hunting grounds for the porcao (wild pig), and where the jaguar roam (jaguars have particular spiritual significance to the Surui people and figure in their creation myth). There are also sites and stories of historical battles with other tribes and with the white settlers who started arriving after “first contact” in 1969. Here’s an example POI for the Jenipapo tree:

The text reads: “Jenipapo fruit is produced by the jenipapo tree, which reaches twenty feet high. From the meaty part of the green fruit, an ink is extracted with which human skin can be painted. This makes the fruit very important for the Surui, because the art of painting is always included in everything that they do, especially in celebrations and rituals. The art of painting is one of the things most valued by Paiter. Each occasion calls for a different type of painting.”

Here’s a rich storytelling tour of the Surui Cultural Map, narrated by Chief Almir and the Surui youth who were the star mapmakers:



As Chief Almir says at the conclusion of the Surui people’s Google Earth tour:

Without the forest, our entire culture would disappear. And without our culture, the forest would have disappeared a long time ago. It’s important to live in a sustainable way and to strengthen those whose livelihoods directly depend on a healthy ecosystem. We have a 50-year sustainability plan, which includes solutions for our territory. An example is the Surui Carbon Project, which uses technology to monitor the carbon stock of forest and trade it in the market for carbon credits. Our hope is that we can come together virtually and in person, and that we can find and implement solutions together.

It’s been a great honor for us to work with the Surui people and to experience their world view, especially to see how they blend their traditional knowledge and culture with modern technology. We’ve learned from Chief Almir that partnerships, consensus and collaboration are central; in that spirit, we’d like to thank our partners on this project: ECAM, Kanindé and Brazilian filmmaker Denise Zmekhol, who has documented the life of the Surui people for more than twenty years.

You can watch a video of the  tour or download it in English or Portuguese. To learn more about the Surui tribe, known as “Paiter Surui,” please visit www.paiter.org.

Posted by Rebecca Moore, Manager, Google Earth Outreach and Google Earth Engine

Why maps matter: Using digital cartography tools to change the world

People have created maps since early civilization, but only recently have digital mapping tools like Google Earth and Maps made it easy to build sophisticated and interactive maps that can be disseminated to hundreds of millions of people online. Non-profits have taken advantage of these tools to create maps that matter, and that are truly initiating change around the world. That’s why my team, Google Earth Outreach, exists: to help public benefit organizations use Google’s mapping tools for good.


Find out how non-profits are changing the world with maps.
There’s no better inspiration for creating your own map than the stories of accomplishment from organizations like the ones featured in the video above. We invite you to check out the new Success Stories section of the Google Earth Outreach website. Along with a completely new look and feel, our website now allows you to learn all about a variety of organizations that are using maps for good.

Get started by reading about how the Amazonas Sustainable Foundation partnered with Google to collect Street View imagery for the Amazon. It’s now possible to virtually float down the Rio Negro and its tributaries, see ground-level images of riverside communities, and trek down a trail into the Amazon rainforest, all without leaving the comfort of home. You’ll also learn about Architecture for Humanity, an organization using Google SketchUp to design architectural solutions for communities in need.

Collecting Street View imagery in the Amazon
Once you’ve read through the stories and have an idea of what you might like to create, you can browse through our tutorials or request a software grant for our enterprise-level products like Google Earth Pro. Or, if you’re interested in an overview of all the tools available to you from Google, feel free to check out our Explore Tools page, where you’ll find information about the many Google mapping tools (both free and Pro) that are available to non-profits.

If you’re looking for additional training beyond the tutorials, check out our new Events page, where you can see where Google Earth Outreach will be next and where we’ve been in the past, including rich resources from past workshops.

If you want to change the world, we hope these new tools help. Happy mapping!

Posted by Raleigh Seamster, Google Earth Outreach

Street View goes to the Amazon

With Google Street View, you can do amazing things such as hike around Stonehenge or even ski down Whistler’s slopes—all without leaving home. Soon, you’ll be able to float down the Amazon and Rio Negro Rivers of northwest Brazil and experience some of the most remote and biodiverse areas in the world.



A few members of our Brazil and U.S. Street View and Google Earth Outreach teams are currently in the Amazon rainforest using our Street View technology to capture images of the river, surrounding forests and adjacent river communities. In partnership with the Amazonas Sustainable Foundation (FAS), the local non-profit conservation organization that invited us to the area, we’re training some of FAS’s representatives on the imagery collection process and leaving some of our equipment behind for them to continue the work. By teaching locals how to operate these tools, they can continue sharing their points of view, culture and ways of life with audiences across the globe.



We’ll pedal the Street View trike along the narrow dirt paths of the Amazon villages and maneuver it up close to where civilization meets the rainforest. We’ll also mount it onto a boat to take photographs as the boat floats down the river. The tripod—which is the same system we use to capture imagery of business interiors—will also be used to give you a sense of what it’s like to live and work in places such as an Amazonian community center and school.

Image of the Tumbira community in the Rio Negro Sustainable Development Reserve

In this first phase of the project, the Google and FAS teams will visit and capture imagery from a 50km section of the Rio Negro River, extending from the Tumbira community near Manaus—the capital of the state of Amazonas—to the Terra Preta community. We’ll then process the imagery of the river and the communities as usual, stitching the still photos into 360-degree panoramics.

Image of the Tumbira Community

For many outdoor enthusiasts, travelers and environmentalists, this creates an opportunity to experience the wonders of the Amazon, which will be accessible in a way they’d previously only dreamed about. We’re honored to work with FAS on this project to bring the Amazon online for those who can’t visit in person, and help our partners share with the world the unique stories of its inhabitants and the beauty of this place they call home.

View Larger Map

Click the below album for more photos of our team's work in the Amazon, and the communities with which they're working.

Update 8/18/11: We've added a photo album to this post.



Posted by Karin Tuxen-Bettman, Google Earth Outreach, and Karina Andrade, Google Street View