Sometimes, I am rushing to get somewhere I am late for, and I am concious for this same reason about holding doors for others entering and leaving. Going up in an elevator, and having the assistant ask "so, what's this we're doing", and then a casual/short-hand remark like "oh, it's just another press conference" could be easily miscontrued as my not caring about it, and perhaps the person in the elevator is involved with the organization that hired me. I do care about the press conference, I wasn't saying "...just another..." to be critical, just matter-of-fact, but it's easily misconstrued.
On one occasion, early in my carreer, I was heading to photograph a wedding, rushing to get the the reception before the bride and groom's limo so I could capture their arrival. I was behind a slow-poke, and when they were not "off the line" after a red light, I tooted my horn to alert them to the green. Sadly, I remained behind them until we both got to the reception, where they turned out to be good friends of the happy couple. Now, I was able to explain that away, but I forever learned to not make a mistake like that again.
Following an event, my assistant often wants to talk about the assignment once we leave the shoot location, and often we're either in an elevator going down, or walking to the car. I always raise my finger to my lips (a la the photo) and we discuss it only once we're safely ensconced in our own cone of silence that is my Jeep. You never know who's in the elevator, or will walk past you while you may be making a casual remark that could be misconstrued and then conveyed to the client.
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