Google Tags rolling out nationwide

Just a month ago we announced that Tags, our new advertising feature for local businesses, became available in 11 cities throughout the U.S. Today we’re excited to announce our plans to expand the trial to the entire country. The rollout will start with states where we have already had Tags available in select cities (California, Texas, Illinois, Georgia, Washington, and Colorado). We’ll update this page as additional states go live.

For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.

If you try out a query for “massage houston,” you’ll see that two of the businesses whose listings appear have created coupon Tags to promote their current offers:




We haven’t just been working on increased availability; we’ve also been adding new features. Tags now appears on mobile web searches as well, helping your local customers quickly identify what’s unique about your business while they’re on the go.



Posts, a new kind of Tag that enables business owners to create a custom message, is also live. These messages can be changed as often as the business owner would like, making it easy to let the world know about a special discount or limited-time offer.

We hope you find Tags to be a useful and easy way to find and connect with your local customers. To learn more and try it out, please visit www.google.com/help/tags.

Posted by Shalini Agarwal, Product Manager